we exist to
spark creativity
It all comes back to a fundamental belief –
that creativity exists in us all. Sometimes it
just needs setting alight.
your interior inspiration
We are a home decor brand that’s on a mission to change the way we decorate our homes.
Instead of simply filling it with commodities, we want to inspire our community to think more about design and the role our products play in their lives.
It’s your home. The objects inside of it should be a reflection of you. Our LED neon signs are designed to inspire boldness and bring joy. They speak to each person differently, and we love them because of the way they make us feel.
At Reelscustom, our values are simple: Be bold, be bright, have fun. We believe everyone should have the chance to brighten their day with a neon sign. And we’re sharing the joy, one neon sign at a time. Together, with the global art and design community, we’re using the power of art to make the world a brighter place.
we are global
Reelscustom teams, artist partners, collaborators, all come from all over the world (over 10+ languages). The Internet has changed the world forever. We should be closer to each other more than ever, regardless of our ethnicity, age, gender, and sexual identification, etc. We want to learn from everybody’s culture and background to share it with the world and celebrate individuality. That is, in a nutshell, our passion for a better and more creative world.
just do you
Not afraid of thinking differently, not willing to stick to so-called “good taste” or safe choices; sometimes even a bit frowned upon. We aren’t here to tell you what to do or to follow the trend. We just geek on people and how unique everyone is. Self-expression, quirk, boldness, irreverence: we celebrate it all as long as it comes from a place of love and empathy. So we just do us, even if it’s not in line with what other brands do. That’s what makes us feel proud and happy.
CONSCIOUS AND RESPONSIBLE
We do not profess to be perfect or to know best but we will never stop trying to do better, for the planet and for the people on it. We focus on creating as clean as possible supply chain: sourcing best and low-impact materials complying with local regulations. We also try every day to think sustainably: design size, packaging, product lifespan, versatility... We're asking ourselves questions, always trying to push the boundaries for a cleaner and kinder Design industry in this world.
CREATED TO CONNECT,INSPIRED BY REAL PEOPLE
To us, creativity thrives when it brings people together — whether through stories, styles, or shared passions. That’s why we love collaborating with voices both big and small: Artists, Creators, Designers, Dreamers. We believe that true impact doesn’t come from fame, but from feeling — from honest expression and authentic ideas. Our mission? To make creativity feel personal, inclusive, and real — for everyone.