Our Story


Established in the heart of Vietnam in 2017, Reels Custom stands as a testament to the artistry and innovation in the world of decorative lighting. Originating as a collective of visionary artisans, our brand has grown from its humble beginnings to a renowned name in the production of exquisite LED neon lights. In 2023, with the launch of our online platform, Reelscustom.com, we marked a new era, expanding our reach from the vibrant local markets to the global stage, bringing the beauty of Vietnamese craftsmanship to the world.

At Reels Custom, we believe that a neon sign is more than just a light source; it's a medium of expression, an art form that illuminates spaces and spirits. Our products are a blend of traditional craftsmanship and modern aesthetics, meticulously designed to add a unique touch of elegance to any setting. From cozy homes and professional office spaces to grand event venues and chic cafes, our neon lights are versatile, serving as stunning focal points and conversation starters.

Our commitment to quality is unwavering. Each piece is a result of rigorous processes, utilizing the finest materials and cutting-edge technology. This dedication to excellence ensures that our products are not only visually striking but also enduring and safe, meeting the highest standards of production.

Innovation is at the core of Reels Custom. We continually embrace new techniques and ideas to stay ahead in the ever-evolving world of neon art. Our team of skilled designers works closely with clients, bringing their visions to life with custom designs that perfectly match their individual style and preferences. Whether it’s a custom logo for a bustling business or a personalized decor piece for a private residence, our goal is to craft a neon sign that perfectly encapsulates the essence of our clients' desires.

Beyond aesthetics, Reels Custom is committed to sustainability. Our LED neon lights are energy-efficient and eco-friendly, a step towards reducing environmental impact while providing captivating illumination. We understand the importance of creating products that are not only pleasing to the eye but also kind to the planet.

As a brand, Reels Custom has garnered acclaim for its exceptional customer service and quality products. We have had the privilege of collaborating with a diverse clientele, ranging from local artists and small businesses to international event planners and interior designers. Our reputation for excellence is built on the foundation of trust and satisfaction we've established with each of our clients.

At Reels Custom, we invite you to explore the world of bespoke neon lighting. Whether you have a specific idea in mind or are seeking inspiration, our team is here to guide you through the journey of creating a neon piece that's uniquely yours. Illuminate your world with Reels Custom – where artistry meets light.